What is Google's Sustainability Strategy, And How Are Channel Partners Involved?

Here are additional Google sustainability strategy updates, and the associated partner implications.

February 2025 Updates

• India Office Hub: Google's new office hub in India, known as Ananta, integrates several environmentally responsible features, APAC News Network reported. The campus recycles 100% of its wastewater, has an advanced rainwater harvesting system, and houses one of India’s largest smart glass installations to optimize energy consumption, the report said.
• Partnership - Cloud Services: Cropin, which develops an AI platforms for food and agriculture, has achieved the Google Cloud Ready – Sustainability Designation within the Google Cloud Partner Advantage Program.
• Cloud Services Partnership: mCloudTech.ai plans to launch new asset performance management capabilities atop Google Cloud sometime in 2025. The AI- and blockchain-based services will help Saudi Arabia-based customers with their carbon tracking and decarbonization efforts.
• Death of DEI?: Accenture is the latest IT-focused company to end its diversity and inclusion goals, Reuters reported. Meta (parent of Facebook), Alphabet (parent of Google) and Amazon also scrapped their DEI goals amid Trump's return to the presidency, the report noted.
• Quantum Computing Strategy: Google is striving to release commercial quantum computing applications within five years, Reuters reported. "We’re optimistic that within five years we’ll see real-world applications that are possible only on quantum computers," founder and lead of Google Quantum AI Hartmut Neven said, the report added.

January 2025 Updates

• Carbon Credits Deal: Google will buy carbon credits from Varaha, an Indian initiative that turns large amounts of agricultural waste into biochar - a form of charcoal that removes carbon dioxide from the atmosphere and returns it to the soil, Reuters reported. Related: See Google's sustainable IT strategy.

December 2024: Sustainability Strategy Updates

• Partnership - Data Centers and Renewable Energy: Google has signed a Power Purchase Agreement (PPA) with Apex Clean Energy. The result: Virginia’s first onshore wind farm will supply power to Google's data centers in Virginia.
• Partnership - Virtual Power Plants: NRG Energy, Renew Home and Google Cloud are partnering to promote virtual power plant (VPP) technology to improve the Texas power grid's resiliency.
• Partnership - AI Data Centers and Renewable Energy: Google, Intersect Power and TPG Rise Climate are partnering to develop industrial parks that co-locate AI data centers with clean energy power sources.
• Quantum Computing: Google unveiled Willow, a quantum computing chip that vastly outperforms typical supercomputers. Google predicts the Willow chips will help users to research and develop medicines; designing more efficient batteries for electric cars; and accelerating progress in fusion and new energy alternatives, the company said.
• Startup Honor: Alchemy earned a ‘Growing New Technology’ Award at this year’s Deloitte Technology Fast 50 Awards Ireland, in association with Google. Alchemy specializes in recover, refresh and remarket services for IT and consumer devices.

More: Continue to the next page for additional Google sustainability strategy updates, and associated partner engagements.