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Amazon and AWS Sustainability News, Milestones, Partnerships and Net Zero Timeline

February 13, 2024 by Joe Panettieri

Amazon ($AMZN) expects to achieve net-zero carbon emissions across its business by 2040. Moreover, Amazon is marching toward powering its operations with 100% renewable energy by 2025, five years ahead of its original 2030 target, the company said in January 2023.

In terms of seeing and maintaining a companywide sustainability focus, the name to know is Kara Hurst (pictured above), VP of worldwide sustainability at Amazon. Hurst communicates regularly about the company's march toward net-zero carbon emissions.

Meanwhile, the Amazon Web Services (AWS) business now promotes dozens of Partner Sustainability Solutions to help customers "build towards net-zero carbon, mitigate climate risk, and drive business growth," the cloud giant assets. And the AWS Clean Energy Accelerator aligns energy organizations to work with startups on "solving their clean energy and decarbonization challenges."

Challenges: Still, the e-commerce company and its cloud business also face heavy scrutiny on multiple sustainability fronts.

For instance, some employees are pushing the company to commit to net-zero carbon emissions by 2030 -- the date that cloud rival Microsoft is targeting. In some ways, the comparison vs. Microsoft is not fair. After all, most of Microsoft's business now involves subscription-based, cloud-delivered software. In stark contrast, Amazon's business depends heavily on global distribution and transportation supply chains -- planes, trains and automobiles that offer rapid delivery of physical products to millions of customers worldwide.

The timeline below, update regularly, further explains Amazon's sustainability strategy, key milestones, customer engagements, partner integrations and more. Check back regularly for updates.

February 2024: Sustainability News Developments

January 2024: Sustainability News Developments

  • IT Services, AI and AWS: Capgemini and Amazon Web Services (AWS) have expanded their partnership to focus on AI. The effort will include steps to help customers address their sustainability goals, the two companies said.
  • Power Purchase Agreement: Amazon has signed a corporate power purchase agreement (CPPA) with ENGIE. The deal will allow Amazon to source power from an offshore wind farm in Scotland.
  • Solar and Wind Projects: With more than 500 solar and wind projects globally, Amazon's portfolio is now big enough to power 7.2 million U.S. homes each year, the e-commerce and cloud giant said.
  • Building Energy Management: BrainBox AI has joined the Amazon Web Services (AWS) Partner Network (APN). BrainBox's technology, aligned with HVAC systems allows building owners to reduce energy consumption and associated emissions. Related Podcast: BrainBox AI CEO Sam Ramadori describes building energy management (BEM) trends.
  • United Kingdom Wind Power: Amazon is reportedly set to announce a "significant investment" in the Moray West offshore wind farm, aiming to power its entire UK operations, Energy Live News reported.

November 2023: Sustainability News Developments

October 2023: Sustainability News Developments

Multiple updates include...

September 2023: Sustainability News Developments

  • E-Commerce: Amazon has launched a Sustainability Solutions Hub to help sellers with their own product and packaging goals, Edie reported.
  • Partnership - AWS Cloud Services and Renewable Energy: Abdul Latif Jameel, an internationally diversified business, has selected Amazon Web Services (AWS) as its preferred cloud provider to "power its digital transformation and drive innovation across its core sectors—mobility, energy, health, and financial services." On the flip side, Fotowatio Renewable Ventures (FRV) -- part of Abdul Latif Jameel Energy -- will provide clean energy capacity to power Amazon’s operations, the companies said.
  • Funding: Amazon's Climate Pledge Fund is investing in CarbonCapture, which develops DAC (Direct Air Capture) systems. Financial terms of the investment were not disclosed.

August 2023: Amazon Sustainability News Developments

Multiple updates...

  • Lawsuit: Planet Green Cartridges, a U.S. printer cartridge recycler, and remanufacturer, has filed a $500 million lawsuit against Amazon. The lawsuit alleges that Amazon has engaged in false advertising and unfair competition by participating in the sale of newly manufactured, clone printer ink cartridges that are deceptively marketed as "remanufactured" and misrepresented as eco-friendly recycled products. We've reached out to Amazon for comment.
Isobel Wilson, program lead, Amazon Sustainability Accelerator
  • SBTi Drops Amazon: The Science Based Targets initiative, a United Nations-backed entity that validates net-zero plans, has removed Amazon from its list of companies taking action on climate goals after the tech behemoth failed to implement its commitment to set a credible target for reducing carbon emissions, Bloomberg reported.  Amazon intends to “continue to work with” SBTi “to establish a path forward for submission.” But “in tandem,” Amazon “will also seek to set science-based targets with other organizations,” the company told Bloomberg.

Continue to page 2 of 2 for updates spanning July 2023 and earlier.

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