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Apple Sustainability News, Milestones, Partnerships and Net Zero Timeline

June 11, 2024 by Joe Panettieri

Apple is striving to make its entire product portfolio carbon neutral by 2030. Much of the effort, led by VP Lisa Jackson, is outlined in Apple's 2023 Environmental Progress Report.

Apple has so far reduced total emissions by over 45 percent since 2015, while still growing revenue by over 65 percent in the same period, according to a September 2023 statement from the company. And since 2018, all of Apple’s corporate offices, data centers and retail stores worldwide have been powered by renewable electricity, the company asserts.

On the partner front, more than 300 global suppliers have now joined Apple’s Supplier Clean Energy Program, committing to 100% renewable electricity for all production by the end of this decade, the company asserts.

Beyond its 2030 carbon neutral goal, Apple is also working toward a 90% reduction in emissions by 2050, the company said.

June 2024: Business Updates

  • Apple AI Strategy: Apple's AI technology, known as Apple Intelligence, will begin beta testing in the fall of 2024, the company said during its Worldwide Developer Conference (WWDC). Alas, the official Apple Intelligence announcement did not mention sustainability or energy efficiency opportunities. To play catchup in the generative AI market, Apple plans to partner with OpenAI.
  • Elon Musk Objects: The Apple Intelligence plan drew criticism from Elon Musk, who alleges the close Apple-OpenAI integrations could trigger security risks on Apple's hardware. Musk is therefore threatening to ban Apple products within his companies -- which include Tesla, X (formerly Twitter) and SpaceX, among others. Musk, an early OpenAI investor, alleges that the company lost its way by prioritizing revenues over social good. Amid that backdrop, Musk is building an OpenAI rival called xAI.
  • iOS 18: The Home app will gain Energy category updates that make it "easier for eligible users to access, understand, and make more informed decisions about their home electricity use," the company said.
  • Apple Vision Pro: The mixed reality headset "is designed with 100 percent recycled rare earth elements in all magnets, and 100 percent recycled tin soldering and gold plating in multiple printed circuit boards. Vision Pro meets Apple’s high standards for energy efficiency, and is free of mercury, brominated flame retardants, PVC, and beryllium. The packaging is 100 percent fiber-based, bringing Apple closer to its goal of eliminating plastics in all packaging by 2025. Today, Apple is carbon neutral for its global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and life cycle of every product," the company said.

May 2024: Business Updates

  • New Tablet: The new Apple iPad Pro leverages 100% recycled aluminum in the enclosure, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold plating and tin soldering in multiple printed circuit boards. Also, the packaging is 100% fiber-based. The company is striving to remove plastic from all packaging by 2025.
  • Apple AI Chips: Apple is developing AI-focused chips for its own data centers, The Wall Street Journal reported. The project -- known as Apple Chips in Data Center (ACDC) -- has been under development for several years, but it's unclear if Apple will ever unveil the resulting chips. We're also curious to know if the Apple ACDC chips will reduce power consumption compared to existing chips.

April 2024: Business Updates

  • Net Zero Strategy Update: The company outlined several renewable energy and water resilience milestones as part of its Apple 2030 carbon neutral strategy.
  • M4 Processors With AI Capabilities: Apple is preparing to launch Mac products that have M4 chips with AI processing capabilities, Bloomberg reported. We'll be watching to see how much power the AI capabilities potentially require.
  • iPhone Right to Repair: Apple has opened its iPhone repair process to include used components, TechCrunch reported. Starting sometime in the second half of 2024, customers and independent repair shops will be able to fix the smartphone using compatible components, the report said.
  • Apple Layoffs Tied to EV Project Cancellation?: Apple layoffs will impact more than 600 employees in California, marking the company's first big wave of post-pandemic job cuts amid a broader wave of tech industry consolidation, The Associated Press reported. Some sources speculate that the job cuts involve Apple's decision to cancel an electric vehicle (EV) car project.
Apple CEO Tim Cook
Apple CEO Tim Cook

March 2024: Business Updates

Multiple updates...

February 2024: Business Updates

Multiple updates...

Climate Activist Al Gore, former U.S. VP
Climate Activist Al Gore, former U.S. VP

January 2024: Multiple Business Updates

Multiple updates...

  • Electric Vehicles (EVs) - Apple Car: After previously envisioning a truly driverless car, Apple is now working on an EV (electric vehicle) with more limited features, Bloomberg reported. The car is now expected to arrive in 2028, the report said.
  • Immersive and Virtual Reality Headsets: How sustainable is the Apple Vision Pro headset? Impakter took a look at that very question...
  • Board of Directors: Former U.S. vice president and climate activist Al Gore is exiting Apple's board because he has reached the board's mandatory retirement age of 75.

Continue to the next page for additional Apple sustainability strategy updates.

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