10 MSP Sustainability Predictions for 2024: What's Next for Green IT and Managed Energy Services
December 29, 2023 by Joe Panettieri
At first glance, MSPs are late to the sustainability market -- especially in North America. But if you take a closer look, you'll notice some major managed IT service providers (MSPs) building out sustainability business practices for their end-customers.
So, how will MSPs evolve with sustainability in mind for 2024? Here are 10 predictions...
1. Carbon and Energy Monitoring Dashboards: MSPs already monitor IT infrastructure, endpoints, data, applications, cloud services and plenty more. Some leading MSPs will begin to add carbon monitoring, energy monitoring and energy management to their dashboards. First-movers include Logicalis, a major IT service provider that provides CIOs and customers with "the insights they need to improve both the environmental and business impact of their digital ecosystem." Amid that Logicalis innovation, Cisco Systems named Logicalis as its sustainability partner of the year for 2023.
2. Compliance as a Service Evolves in Europe: Scores of MSPs help customers to align with CMMC, Sarbanes-Oxley, HIPAA and other government mandates. MSPs -- especially those that support customers in Europe -- will gradually develop CSDR (Corporate Sustainability Reporting Directive) expertise.
7. MSPs Will Plug Into Green Cloud Services & Green Data Centers: By 2027, 75% of organizations will have implemented a data center infrastructure sustainability program, up from less than 5% in 2022, Gartner predicted. As a result, customers will demand that their MSPs plug into green data centers and green cloud service providers. It's already happening at AWS, Microsoft and Google Cloud, which increasingly power their data centers with renewable energy.
10. MSP Software Suppliers Will Explore the SMB Sustainability Market: Admittedly, I haven't seen this happen in a major way yet. But I think MSP software suppliers -- names like ConnectWise, Kaseya/Datto, N-able, NinjaOne, Syncro and others -- will realize that their RMM (remote monitoring and management) software is purpose-built for carbon reduction since the tools reduce on-site support needs and MSP truck rolls. At some point, I believe the RMM software will increasingly expand from device monitoring and management to energy monitoring and management. For now, that's just a thesis. But I'm sticking by it.
11. Bonus - Top Sustainable IT Service Providers: If you still think MSPs and IT consulting firms won't warm up to sustainability, check out this list of Top 10 Sustainable IT Service providers for 2024, and their recent business milestones.
What did I miss? What's off the mark? Your feedback is always welcome. Please send it my way: Joe@MentoreVentures.com.