What is Google's Sustainability Strategy, And How Are Channel Partners Involved?

Here are additional Google sustainability strategy updates, and the associated partner implications.

August 2025

• Cloud Services- AI Energy Consumption: A Google technical report describes AI's energy consumption, and Google's strategy to improve AI model efficiency, according to a blog from Ben Gomes, chief technologist, learning and sustainability. However, the AI energy consumption sustainability study faces some pushback because it doesn't include indirect water usage -- that is, the water consumed at power plants that supply electricity to data centers, TechStory reported.
• Partnership - Cloud Services and Nuclear Power: Google, partnering with Kairos Power, has selected Tennessee as the site of an advanced nuclear power plant that is expected to supply electricity to the Big Tech company's data centers in the U.S. southeast starting in 2030, Reuters reported.
• Data Centers and U.S. Renewable Energy Policies: The Data Center Coalition, which represents data center owners such as Google, Amazon and Microsoft, called on U.S. Treasury Secretary Scott Bessent to uphold existing rules for wind and solar energy subsidies, saying they have enabled the industry to grow quickly and stay ahead of competition from China, Reuters reported.
• AI Data Centers and Energy Consumption: Google has agreed to reduce its AI data center power consumption during times of surging demand on the grid, the cloud services and search giant said in a blog post. The move involves energy partners such as Indiana Michigan Power (I&M) and Tennessee Valley Authority (TVA).

July 2025

• Hydropower Partnership: Google will source up to 3,000 megawatts (MW) of carbon-free hydroelectric capacity from Brookfield Asset Management, the companies said. The first steps, representing more than $3 billion in power, involve hydroelectric facilities in Pennsylvania, the companies said.
• Investment - Battery and Energy Storage: Google is making a strategic investment in Energy Dome, and plans to use Energy Dome’s CO2 Battery technology to "enable carbon-free energy for the grids that power Google’s operations."

June 2025

• Fusion Power Partnership: Google plans to purchase fusion power from Commonwealth Fusion Systems by the early 2030s, the companies said.
• Annual Sustainability Report: Google's 2025 Environmental Report revealed a 12% reduction in data center emissions -- despite a 27% rise in data center energy consumption.
• Cloud Services: At the Google Cloud Next 2025 conference, the company unveiled new sustainability-focused services: AI-powered data management, a “LEO ESG” platform for banks, geospatial analytics via Earth Engine in BigQuery, and the Cloud Carbon Footprint tool to measure and reduce emissions
• MSP Partnership: Global IT service provider Kyndryl became one of the first partners in the Google Cloud “Energy & Carbon” designation program, offering AI-driven infrastructure and carbon-efficiency tools to enterprise customers.

May 2025 Updates

• Partnerships: Google is partnering with Recoolit and Cool Effect in an effort to eliminate more than 25,000 tons of superpollutants by 2030, the search giant said.
• Solar Energy: Google, through a partnership with energyRe, plans to invest in and purchase Renewable Energy Credits (RECs) from solar and storage projects in South Carolina. The ongoing relationship will enable over 1 GWac of new clean capacity to the grid, the companies said.
  

April 2025 Updates

• Data Center Spending: Alphabet CEO Sundar Pichai reaffirmed the company pledge to invest about $75 billion to build out data center infrastructure, SeekingAlpha reported. Rival Microsoft has allegedly cancelled or scaled back some data center projects in recent months, triggering concern that the AI data center boom may have peaked.
• Partner of the Year: Geotab won the Google Cloud Business Applications Partner Award in the Sustainability category. Geotab develops Electric Vehicle Suitability Assessment (EVSA), a data-driven tool that helps fleets determine the best path toward electrification.

March 2025 Updates

• Water Management: The company over the past year has launched at least four water management partnerships "within agricultural areas in watersheds that supply our data centers and offices," the company said.
• Power Purchase Agreement: Exus Renewables has agreed to supply Google with clean energy from the Cascante wind project in Navarra, Spain, according to Energy Monitor.
• Early Wildfire Detection: Google Research and Moun Space are touting Earth Fire Alliance, a nonprofit organization that promotes "AI to prevent the devastating impact of wildfires." The effort includes FireSat -- a satellite that seeks to detect smaller wildfires before they have a chance to spread.
• Digital Ads: Google has announced Carbon Footprint for Google Ads, which allows marketers to track the emissions generated from accounts using Google advertising products.
• Software - IT Carbon Accounting: The Sustainable Digital Infrastructure Alliance (SDIA) has certified the Dynatrace Cost & Carbon Optimization app. The certification essentially confirms that Dynatrace's software "is a reliable estimation system for calculating the operational GHG emissions of IT infrastructure in cloud and on-premises environments," the SDIA said. The app allows customers to calculate greenhouse gas (GHG) emissions for AWS, Microsoft Azure, Google Cloud Platform (GCP), and on-premises host instances. 
• Expanding Nuclear Capacity: Major companies -- including Amazon, Google and Meta -- signed a pledge to at least triple nuclear capacity by 2050, according to the World Nuclear Association.
• Partnership - AI and Home Energy Management: Carrier Global and Google Cloud are partnering to "create intelligent, connected solutions for residential HVAC energy customers," the two companies said. The result: Carrier and Google Cloud are striving to deliver a smarter, more efficient and AI-powered energy ecosystem that benefits homeowners and supports the next generation of technology infrastructure, the firms added.
• Cloud Partner: Othersphere has achieved the Google Cloud Ready - Sustainability designation in the Google Cloud Partner Advantage Program. Othersphere Explorer, which runs on Google Cloud, is an enterprise software tool that "accelerates deployment of sustainable industrial infrastructure," the company said.
• AI and Weather Forecasting: Google DeepMind and Google Research have released WeatherNext -- a family of AI models that could help energy companies, retailers, financial services firms, manufacturers and others better prepare for extreme weather events.

More: Continue to the next page for additional Google sustainability strategy updates, and associated partner engagements.