Data Center Fuel Cell Provider Bloom Energy Hires Aaron Hoover to Drive Strategic Partnerships

Bloom Energy has hired Morgan Stanley and Merrill Lynch veteran Aaron Hoover as head of business and corporate development. Among Hoover's key responsibilities: Develop and oversee strategic partnerships with energy ecosystem companies, the company said.

Bloom Energy, founded in 2001, is based in San Jose, California. The company's flagship product -- called Energy Server -- is a distributed power generation platform. The fuel cell technology converts natural gas, biogas, or hydrogen into electricity without combustion, resulting in low or no CO2 emission, the company asserts. Target customers include data centers, semiconductor manufacturing, and large utilities.

Demand for Bloom's fuels cells appears strong -- especially as AI data centers consume more and more energy. The company's revenue in Q2 of 2025 was $401.2 million, up 19.5% compared to Q2 of 2024.

Bloom Energy Existing Data Center Customers and Partners

Key customers and partners include American Electric Power (AEP), AT&T, Equinix, Oracle and Verizon, among many others.

Indeed, AES is deploying Bloom Emergy's technology for Amazon Web Services (AWS) and Coralogix data centers in Ohio. Moreover, Oracle's AI data centers will begin to leverage Bloom Energy fuel cells before the end of 2025. The Oracle deal, announced in mid-2025, is "the first time we as a company are directly interacting with the hyperscaler as our customer," Bloom Energy CEO KR Sridhar said during the company's earnings call in August 2025.

The company's partner program includes strategic partners and referral partners. We're checking to see if the partner program includes recurring revenue opportunities for MSPs (managed IT service providers).

Key Goal: Expand Strategic Partnerships

Next up, Aaron Hoover is joining the company to head business and corporate development. In this role, he will "develop and oversee strategic partnerships with energy ecosystem players and drive corporate development initiatives as Bloom advances its mission to deliver reliable, clean, and affordable energy," the company asserted.

Hoover has extensive experience in the financial services and energy markets. Most recently, was global co-head of energy investment banking at Morgan Stanley. While there, Hoover "advised leading energy and infrastructure companies on strategic transactions, capital raising, and long-term growth initiatives," Bloom Energy stated.

Earlier, Hoover held key posts at Greenhill & Co., Merrill Lynch, Loop One LLC (a SaaS startup during the dot-com era) and Arthur Anderson, according to his LinkedIn profile.

Bloom Energy Hires Business Development Expert: Executive Perspectives

In a prepared statement, Bloom Energy founder and CEO KR Sridhar asserted: “In a digital world where electricity abundance is a necessity, we see real opportunity to partner with the broader gas ecosystem to convert their molecules to reliable, clean power at AI speed and scale. Additionally, we are moving toward a future that demands not only the clean and reliable electricity we provide today, but also a near-zero emission power option. This decarbonization can only occur in the midterm with carbon capture and sequestration. While Bloom has an ideal platform for carbon capture at scale, sequestration can only be achieved through deep collaboration with the natural gas sector. Aaron joins Bloom at a pivotal moment in the global energy transition. His expertise, energy relationships and vision for evolving markets will help us scale our impact, and deliver clean, reliable energy where and when it’s needed. I’m thrilled to welcome Aaron to our leadership team.”

Added Aaron Hoover: “I’m deeply honored to join Bloom Energy and partner with KR, its world-renowned board, and the entire team at such a pivotal moment in the company’s journey. The energy sector is undergoing a profound transformation, and Bloom’s technology is well positioned to meet the urgent demand for clean, reliable, and scalable power solutions.  I look forward to helping accelerate Bloom’s growth, forge lasting partnerships, and contribute to its leadership in the energy transition. As Bloom strives to become the world’s most meaningful energy company, I’m excited to leverage my expertise and relationships to help evaluate partnerships that are aligned with the company’s growth strategy.”

We'll be watching for new partner engagements and associated milestones.

Bloom Energy Business History

Although Bloom Energy is growing, the company has experienced some business challenges from time to time. The challenges included targeted layoffs in 2023, along with job cuts and an accounting error in 2020, Delaware Online reported at the time.