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Green Data Center Technology Startup Joins NVIDIA Inception Accelerator

July 25, 2023 by Joe Panettieri

GreenSquareDC, a data center technology startup focused on Green IT and sustainability, has joined NVIDIA Inception, an accelerator program designed to nurture startups.

NVIDIA is well-known as a major technology supplier across multiple markets -- including gaming and entertainment, laptops and workstations, cloud and data center, networking, GPUs and embedded systems. Cloud and data center companies, in particular, have embraced NVIDIA's technology to run and scale generative AI (artificial intelligence) and other next-generation applications.

GreenSquareDC, founded in 2022, is based in Sydney, Australia. The company's mission is to provide "highly sustainable, affordable & scalable AI ready Data Centre solutions to Hyperscale, Government & Wholesale customers committed to tackling climate change."

GreenSquareDC CEO Walt Coulston (pictured, top of page) described the company's green data center strategy to DataCenterDynamics in April 2023.

NVIDIA Inception Accelerator Program: Potential GreenSquareDC Business Benefits

The NVIDIA Inception accelerator will "empower GreenSquareDC with go-to-market support, training, and AI technology assistance," the two companies said.

NVIDIA Inception is a free program designed to help startups evolve faster through access to technology and NVIDIA experts, opportunities to connect with venture capitalists, and co-marketing support to heighten their visibility.

There are no application fees, membership fees, or equity requirements for NVIDIA Inception. If accepted, members must update their profile every six months to remain eligible for benefits.

To potentially join the program, a startup must employ at least one developer, maintain a working website, be officially incorporated, and be less than 10 years old.

Green Data Center Startups, Cloud Service Provider Evolutions

Demand for sustainable data centers appears strong. Indeed, global spending on green data centers is expected to reach $267 billion by 2032, which represents a compound annual growth rate (CAGR) of 14.2% from 2021, according to Persistence Market Research. In particular, spending on green data green data centers in Europe is growing fast.

Still, many customers and service providers are struggling to align data center sustainability goals and outcomes to date, according to the State of Data Infrastructure Sustainability from Hitachi Vantara.

GreenSquareDC wants to help address those customer challenges, but competition also loom large. Indeed, numerous technology startups now promote green IT and sustainability strategies. Cloud-scale players such as Amazon Web Services (AWS)Google Cloud and Microsoft Azure each have made major sustainability commitments. Regional data center providers are also making moves. A few examples:

Among the key market developments to note:

Green Data Center Partnerships: Additional Examples

Among the additional developments to note: Keep an eye on Cloudist -- a Swedish green cloud service provider (CSP) that spun off from EcoDataCenter in 2022. Cloudist is partnering with multiple distributors and technology companies. Key partners include ArrowDell TechnologiesMicrosoftVeeam and VMware, among others. Target customers include IT suppliers, SaaS entrepreneurs and IT managers.

Also of note, AQ Compute and CBRE in 2022 partnered as part of a push to make AQ Compute a "pan-European leader in providing global clients with data centre services. All of the AQ Compute data centers are expected to leverage 100 % renewable energy, the companies said.

And here's an around the world look at green data center developments:

Green Data Center Partner Programs

Some of the data center providers listed above are listed in our Sustainability Partner Programs Database. Search the database for solutions that may fit your company.

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