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Hitachi Energy, Google Cloud Partnership Targets Sustainability, Renewable Energy Transitions

August 25, 2023 by Joe Panettieri

Hitachi Energy and Google Cloud are partnering to develop multiple cloud software products and services to help customers accelerate the global energy transition toward green and renewable sources.

Massimo Danieli, managing director of grid automation, Hitachi Energy

Among the first developments with Google: Hitachi Energy’s Velocity Suite Power Prices is now available on the Google Cloud Marketplace. The software allows customers to make "better, faster decisions about energy projects and investments in North America," the two companies said. Target customers include:

  • Global developers;
  • operators of renewable generation and battery energy storage systems (BESS); and
  • traditional generators, traders, and energy market participants.

Longer term, the two companies will align Hitachi Energy’s Energy Portfolio Management (EPM) with Google Cloud’s data analytics capabilities, artificial intelligence (AI)/machine learning (ML) services to "develop and deploy new, innovative solutions for electric utilities and renewable energy producers" the two companies said.

Energy Transition Partnership: Executive Perspectives

Roi Tavor, managing director, Google Cloud

In a prepared statement about the relationship, Massimo Danieli, managing director for grid automation at Hitachi Energy, said: “Data and analytics are at the center of the energy transition and play a critical role in the evolving grid. Our customers worldwide have asked for solutions that help them achieve sustainability goals and business outcomes at speed and scale. Delivering Velocity Suite Power Prices through our partnership with Google Cloud helps global customers accelerate decision making, optimize investments, and digitally transform their own businesses.”

Added Roi Tavor, managing director at Google Cloud: “By delivering Velocity Suite Power Prices on Google Cloud, Hitachi Energy is enabling customers to deploy its platform on trusted, sustainable infrastructure and helping them better utilize massive amounts of data on their journeys to become more profitable and sustainable businesses. Sustainability is a driving factor behind many organizations’ digital transformations, and we’re proud to partner with Hitachi Energy to help global businesses operate responsibly and sustainably.”

Google Cloud Sustainability Partnerships, Hitachi Energy Background and Conference

The Hitachi Energy partnership surfaced within hours of a somewhat similar relationship between Google Cloud and global IT consulting company Deloitte.

Meanwhile, Google has been promoting the Google Cloud Ready (GCR) – Sustainability designation. The search giant launched the designation June 2022. Key partners in that ecosystem include AclimaAirbusAtlas AIBlueSky ResourcesCARTO,Climate EngineDeloitte, Electricity MapsFlexiDAOGeotabLevelTen EnergyNGISPlanet Labs PBCRenSidewalk LabsTomorrow.ioUP42Watershed and Woza.

Hitachi Energy, based in Switzerland, has roughly 40,000 employees across 90 countries. The company is a wholly owned subsidiary of Hitachi Ltd. The subsidiary, which generates about $10 billion in annual revenue, serves customers in the utility, industry and infrastructure sectors. Sister companies include Hitachi Vantara, which is helping customers to develop sustainable data centers.

Key customer wins include Pattern Energy Group LP -- which selected Quanta Services and Hitachi Energy in early 2023 to build its SunZia Transmission and Wind project. The project will enable access to over 3,500 MW of New Mexico wind power, providing "clean, reliable, and affordable electricity across Western states," Pattern Energy said.

Cloud, Energy and Sustainability Conferences

Meanwhile, More sustainability news is expected at the Google Cloud Next 2023 conference. The conference agenda includes at least 20 sessions that will touch on sustainability strategies for customers and partners.

Hitachi Energy 2024 User Conference: Longer term, keep an eye on the Hitachi Energy User Conference in 2024. That event, known as the Enterprise Software Solutions User Conference: Americas, will feature renewable energy, sustainability, energy trading and risk management strategies for attendees, the company said.

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