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Lynette Hawthorne CSO Chief Sustainability Officer Pozitive

Pozitive Names Chief Sustainability Officer: Key Things to Know

July 31, 2023 by Joe Panettieri

Pozitive, which focuses on high-end printing, graphics and digital services, has promoted Lynette Hawthorne to chief sustainability officer.

Here are key things to know about Hawthorne and Pozitive's sustainability strategy.

Business Focus: Pozitive, based in Sydney, Australia, specializes in printing and graphics solutions. The company's areas of expertise include UV flatbed printers, Eco Solvent printers, Laser Cutters, Finishing Solutions, Dye Sublimation textile & soft signage printers and a range of hardware, software and consumables for the sign making, screen printing, graphics, display and commercial printing industries.

Positive has operated for roughly 25 years, according to the company's LinkedIn page. Moreover, 20 employees are listed on LinkedIn.

Lynette Hawthorne's focus as Chief Sustainability Officer: In her new role, Hawthorne will be "delving deep into every aspect of our operations, from our supply chain to the end-user experience. Her mission? To unearth opportunities where we can boost our sustainability even further. It's all part of our pledge to conduct business in a way that respects and protects our planet," the company said.

Hawthorne previously focused on customer service at Pozitive, according to her LinkedIn bio.

Why Technology Partners Should Care

By 2027, 25% of Global 2000 companies will have assigned a chief sustainability officer (CSO) responsible for meeting their organization’s ESG goals and making ESG-related IT purchasing decisions, according to IDC.

Technology partners need to extend their sales, marketing, engagement and support strategies to successfully fulfill those CSO needs, Sustainable Tech Partner believes.

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