Vivendi, the global content, media and communications company, has promoted Damien Marchi (pictured, top of page) to executive VP of corporate social responsibility (CSR).
Here are four things to know about Marchi and Vivendi's sustainability strategy.
1. Business Scope and Scale: Vivendi, based in Paris, France, was founded in 1853. The company had roughly 38,315 employees as of 2022. Key brands brands span television & cinema (Canal+ Group), magazines (Prisma Media) and video games (Gameloft).
2. Sustainability Commitments: Vivendi is striving to reduce Scope 1 and Scope 2 Greenhouse Gas (GHG) emissions 71% by 2035 compared to 2018. Also, Vivendi has committed to a 43% reduction by 2035 in absolute Scope 3 emissions related to the Group’s business operations (such as. waste, business travel, and freight) and those linked to investments, and a 21% reduction in absolute Scope 3 emissions covering leased assets. Finally, Vivendi expects 85% of its suppliers by emissions will have science-based targets by 2026.
3. Damien Marchi's Experience: Marchi drives the group's "Creation for the Future" program, which focuses on decarbonization, social impact, diversity, equity, and inclusion, and employee engagement, he noted on LinkedIn.
At Vivendi, Marchi previously was senior VP of CSR and VP of operations. He joined the company in 2014, initially as global head of content at Havas, then as the director of marketing and communication and member of the executive committee at Gameloft in 2018. He shifted to Vivendi headquarters roles in 2020.
4. Company Statement: Marchi's role "aligns with Vivendi's strong commitments in environmental matters, particularly in reducing carbon footprint, which has recently been approved by the Science-Based Targets initiative (SBTi). It also reflects the Group's desire to contribute to diversity, equal opportunities, and inclusion within the company and in society as a whole, especially through content production and distribution."
Vivendi Sustainability Strategy: Why Technology Partners Should Care
By 2027, 25% of Global 2000 companies will have assigned a chief sustainability officer (CSO) responsible for meeting their organization’s ESG goals and making ESG-related IT purchasing decisions, according to IDC.
Technology partners need to extend their sales, marketing, engagement and support strategies to successfully fulfill those CSO needs, Sustainable Tech Partner believes.