Emporia, Multiple Partners Seek to Simplify Home EV Charger Installations

Emporia and four technology partners are striving to accelerate and simplify in-home EV (electric vehicle) charger installations for consumers.

Emporia, founded in 2018, is based in Littleton, Colorado. The company has 62 employees listed on Lin LinkedIn. Emporia develops a Smart Home Energy Management System.

Emporia and four key partners -- namely, HelloTech, Kopperfield, OnTech and Treehouse -- have vowed to "handle all aspects of the installation, including permitting and inspection, ensuring a seamless and worry-free experience for customers," the firms said. The effort focuses specifically on Level 2 EV chargers. Pricing and timeframes for the install services were not disclosed.

The EV charger installation services have six guiding principals:

1. Ease and convenience of the installation process.
2. Fast installation times to minimize disruptions.
3. Transparent pricing and education on factors impacting costs.
4. Guarantee on the quality and consistency of workmanship.
5. Dedicated support team to assist customers throughout the process.
6. Access to technology providing customers with the necessary information for installation.

In a prepared statement, Emporia CEO Shawn McLaughlin said: "We believe that the installation experience is an essential part of the overall customer journey. By partnering with the best installers in the industry, we aim to provide our customers with peace of mind, competitive pricing, and an excellent customer experience from start to finish."

EV Charger Market: Challenges and Opportunities

The EV charger installation services arrive at a key time. Although EV automobile sales are still growing, the market's overall growth rate has slowed dramatically in recent months. Market headwinds include:

1. High interest rates that made it more costly to finance EV purchases.
2. A reduced number of EV automobiles that qualify for U.S. federal tax breaks.
3. Commercial EV charger infrastructure companies that are struggling financially.
4. Consumers who may need extra help or guidance with EV charger decisions and installations for their homes.

Still, the overall smart EV charger market is expected to reach $123.04 billion by 2032 -- up from $35.47 billion in 2023. That's a 27% compound annual growth rate (CAGR), according to Custom Market Insights.