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Salesforce Not Acquiring Informatica: Potential AI, Sustainability, ESG Software Deal Apparently Won't Happen

April 22, 2024 by Joe Panettieri

M&A discussions involving Salesforce and Informatica have ended because the two companies couldn't agree on terms, The Wall Street Journal reported.

Marc Benioff, CEO, Salesforce
Marc Benioff, CEO, Salesforce

The Salesforce-Informatica M&A chatter, first reported on April 12, had multiple sustainability and ESG software implications.

Related: See all M&A deals involving sustainability, climate tech and green IT services listed here.

Salesforce, led by CEO Marc Benioff, is best known for its cloud-based CRM software. But the company also makes an AI software platform (Salesforce Einstein) and a sustainability software platform (Salesforce Net Zero Cloud).

Informatica, led by CEO Amit Walia, is an enterprise data management software company. The company's software has numerous use cases -- spanning data quality, observability, integration, compliance and plenty more. But dig a little deeper, and you'll notice how Informatica's software can assist companies with their ESG and sustainability goals.

Salesforce, founded in 1999, is based in San Francisco. Annual revenues were roughly $34.86 billion in fiscal year 2024, up 11.2% from 2022. The company had 79,390 employees as of December 2023.

Amit Walia, CEO, Informatica
Amit Walia, CEO, Informatica

Informatica, founded in 1993, is based in Redwood City, California. Annual revenue was $1.6 billion in 2023, up 6% from the previous year. The company had roughly 5,000 employees as of December 2023.

Informatica's market cap was $11.35 billion in premarket trading on April 15, 2024.

Both companies are pushing hard into the AI (artificial intelligence) market. Salesforce Einstein Copilot -- a generative AI assistant for CRM, entered beta testing in February 2024. Similarly, Informatica CLAIRE has copilot capabilities that allow customers to "automate a wide range of data management tasks."

Neither Salesforce nor Informatica have commented about the M&A discussions, which apparently have ended with no deal in place. We don't know if the companies will return to the negotiating table.

Note: Blog originally posted April 15, 2024. Updated on April 22, 2024.

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